Night School
The Go-to-Market Engineer: Building Across Marketing, HubSpot, and MCPs
About this lecture
The best AI engineers don't stop at product and code. They understand the whole stack, including how growth actually happens. In this hour, Gauntlet's marketing team pulls back the curtain on how engineers and marketers build together: an inside look at the tools, workflows, and habits behind a modern go-to-market motion. You'll meet our marketing AI engineer and see the exact AI workflows we run every day, and why the "go-to-market engineer" is becoming a role every team needs.
In this lecture
- Why engineers now need to speak marketing's language and work across departments
- Tactical AI marketing workflows: Claude design, deep research, and MCP ad tools
- An inside look at how Gauntlet's marketing and engineering teams collaborate
About the speakers
You'll hear from Gauntlet's marketing team. Arial Gardner is Gauntlet's marketing AI engineer, building the systems and landing pages behind the brand. Sunny Turner is Senior Content Manager, and Tom Babb is Director of Marketing. Together they run Gauntlet's day-to-day go-to-market, where AI engineering and marketing meet.